One Mission.
Three Perspectives.
Your Financial Clarity.
ScalingCFO brings together finance, operations, and technology leadership to help growth-oriented founders make clearer decisions and build for scale.
About Us
Our Mission
10K Founders Scaling Smart. No Compromise.
Every founder faces the same impossible choice: execute your growth strategy or protect your cash. Our Mission: To eliminate that choice forever for 10,000 founders.
$2.4M
Revenue
34%
Margin
87
Score
Who We Serve
Founders in the $3M to $50M revenue range
You're beyond startup survival mode but not yet at the scale where you can afford a full finance team.
You're the founder who:
- Has a clear growth strategy but struggles to know what you can actually afford to execute
- Spends 40+ hours a month on financial tasks instead of building your product
- Makes gut-level decisions because you don't have real-time financial intelligence
- Values alignment, purpose, and sustainable growth over "growth at all costs"
Our Approach
We believe in three core principles:
Constraint based growth system
Every business grows until it hits a constraint, then grows no further. We help you identify and eliminate that constraint so growth becomes inevitable.
Financial intelligence over financial reporting
We don't just tell you what happened last month. We help you understand why it happened and what to do next, in real time.
Systems that scale without you
The goal isn't to work harder. It's to build operational systems and automation that create leverage, not more work.
What Makes Us Different
Here's what sets us apart from traditional advisors:
We've Lived It
We've closed $800M+ deals, scaled operations across 17 states and multiple countries, and built our own practices from scratch. We're operators who built the tools we wished we had.
We Build Systems
We don't just tell you what to fix. We help you build the systems to fix it, measure it, and scale it.
We Practice What We Preach
We use constraint-based thinking to build constraint-eliminating technology that gives founders real-time financial intelligence.
Leadership
CEO & Founder
Cruz Gamboa brings more than 22 years of experience across GE, GE Capital, and GE Vernova, with a background in finance, commercial leadership, and complex multimillion-dollar transactions. He holds an MBA in Finance from NYU Stern and a degree in Economics from UT Austin.
COO
Diego is the rare operator who combines deep financial acumen with world-class systems expertise. As former Managing Director of SGS Brasil and CFO for all of Latin America at SGS, Diego led multinational teams through massive operational transformations, pricing overhauls, and finance system implementations.
Chief Technology Officer
Tim Wolf is an AI strategist who translates technology for founders. With 12 years across education, technology, and marketing, he leads technology at ScalingCFO and helps turn automation and AI into practical tools for growth-minded business owners.
Why We Partner Together
Cruz identifies what's holding you back.
Diego builds the systems to break through it.
Tim leads technology.
Cruz's Role
Brings the financial diagnostics, strategic CFO expertise, and constraint discovery. Helps you understand your numbers and make better decisions.
Diego's Role
Brings the operational muscle and execution framework. Ensures those decisions actually get implemented and produce results.
Tim's Role
Leads technology and AI strategy, turning automation into practical tools for founders.
Together, we offer something rare in the consulting world: financial strategy that doesn't stay in a PowerPoint deck. We don't just tell you what to fix—we help you build the systems to fix it, measure it, and scale it.
Our Growing Team
Cruz leads strategy, Diego drives execution, and Tim leads technology. ScalingCFO is also supported by a network of specialized experts in data analytics, automation, and technical implementation.